About Us

The Aeterna’s Story

Our story

Aeterna was born out of a deep conviction: the most precious bonds deserve to be celebrated permanently. In a world where everything seems fleeting, we wanted to create something that lasts.

Inspired by the ancient tradition of symbolic jewelry and the power of rituals, we have created a modern experience that transforms a simple accessory into a silent witness to the moments that truly matter. Each bracelet or necklace we craft tells a unique story: one of unwavering friendship, eternal love, a promise kept, or simply a precious moment we wish to carry with us forever.

More than just a jewelry store, Aeterna is a place where people come to seal their promises, honor their friendships, and celebrate love in all its forms. Welcome to our world, where every weld is a ritual and every piece of jewelry is an eternal story.

Our mission

Celebrate and seal lasting bonds with permanent, custom-made, and emotional jewelry.

At Aeterna, we create much more than jewelry. We create lasting symbols of your commitments, your precious memories, and your most cherished relationships. Our mission is to offer you an emotional, tailor-made experience that transforms the act of putting on a bracelet or necklace into a memorable ritual.

Every piece of jewelry we craft becomes a part of you, a daily reminder of the people and moments that give meaning to your life. We believe that the most beautiful stories deserve to be worn, forever.

Our vision

To become the benchmark for permanent jewelry in Belgium and beyond, recognized for the finesse of our creations, the impeccable quality of our materials, and the symbolic power of our rituals.

Our aspiration

We aspire to establish the act of “having an Aeterna piece of jewelry welded” as an essential milestone to mark the most important moments and cherished relationships in a lifetime.

Whether you want to celebrate a wedding, seal an eternal friendship, honor a family bond, or simply treat yourself to a symbol of strength and self-love, Aeterna is here to transform your emotions into lasting jewelry.

Our values

Authenticity

We believe in the sincerity of emotions and the truth of connections. Each piece of Aeterna jewelry is an authentic reflection of a personal story, without artifice or superficiality.

Quality

We never compromise on quality. Stainless silver, 925 silver, laminated gold, precision soldering—every detail counts when it comes to jewelry that lasts a lifetime.

Durable ties

Celebrating what unites us. Love, friendship, family, or connection to oneself: the most precious bonds deserve to be honored for eternity.

Why choose Aeterna ?

An unique experience

Much more than a purchase, experience an emotional ritual that will make your jewelry an unforgettable keepsake.

Premium quality

Gold foil, water resistant, hypoallergenic, and guaranteed for life.

Craftsmanship

Each weld is carried out with precision and delicacy by our trained craftsmen.

Total customization

Choose your chain, add charms, and create a piece of jewelry that reflects your personality.

A moment to share

Come alone, as a couple, with friends, or with family to celebrate your bonds.

Prime location

In the heart of Brussels, a stone’s throw from the Grand Place and Central Station.

The store

A welcoming space in the heart of Brussels

Our boutique is a haven of peace where time stands still for the duration of a ritual. Located in the heart of Brussels, on Rue du Marché aux Herbes, it welcomes you into an intimate and elegant atmosphere, designed to make your visit a unique experience.