Cookie Policy
Aeterna – Permanent Jewelry
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Introduction
The website aeterna-bxl.be (hereinafter “the Site”) uses cookies and similar technologies to improve your browsing experience, analyze our traffic and offer you tailored content.
This cookie policy explains clearly and transparently which cookies we use, why we use them, and how you can manage them.
Important Information
By continuing to browse this site, you are informed that we use cookies in accordance with this policy. You have the option to disable them by following the instructions described in the “Manage your cookies” section.
What is a cookie?
A cookie is a small text file placed on your device (computer, smartphone, tablet) when you visit a website. It allows the site to remember information about your visit, such as your preferred language or other settings.
Why do we use cookies?
Cookies allow us to:
- Improve your user experience by remembering your preferences
- Ensure proper functioning of certain features of the Site
- Analyze traffic to optimize our content and services
- Secure your browsing by protecting your data
Types of cookies used on our site
We use different types of cookies on our site. Here are the details of each:
1. Strictly necessary cookies
These cookies are essential for the proper functioning of the Site. They cannot be disabled as they are essential to allow you to navigate the Site and use its basic features.
Technical cookies used
Session cookies: Keep your session active during your visit
Security cookies: Protect your data against unauthorized access
Preference cookies: Remember your language and region choices
Cart cookies: Keep selected products (if applicable)
Legal basis: These cookies are placed on the basis of Aeterna’s legitimate interest to ensure the proper functioning of the Site. In accordance with GDPR, they do not require your prior consent.
2. Analytics and performance cookies
These cookies allow us to measure and analyze Site traffic to improve our content and your user experience.
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC. This service helps us understand how visitors use our site.
Data collected by Google Analytics
Anonymized data: Your IP address is anonymized (the last digits are removed)
Pages visited: Which pages you view and in what order
Visit duration: How long you stay on the Site
Traffic source: How you arrived on the Site (search engine, social networks, direct link, etc.)
Device used: Type of device (computer, mobile, tablet) and operating system
Approximate location: City/region (without personal identification)
Important: Data collected by Google Analytics is anonymized and does not allow us to personally identify you. It is used only for statistical purposes to improve our Site.
Google Analytics Opt-out: You can refuse tracking by Google Analytics by installing the following browser add-on: Google Analytics Opt-out
3. Booking cookies (Calendly)
If you use our online appointment booking system (Calendly), cookies are placed to remember your booking information and improve your experience.
Calendly cookie features
Appointment information: Date, time, type of service selected
User preferences: Time zone, language
Booking session: Maintaining your session during the booking process
For more information on Calendly’s use of cookies, see their privacy policy.
4. Marketing cookies (if applicable)
Currently, we do not use advertising or remarketing cookies on our Site. If this should change in the future, we will update this policy and inform you.
Purposes of cookie use
Here is a summary of the reasons why we use cookies:
| Purpose | Description | Cookie type |
|---|---|---|
| Site operation | Ensure the proper technical functioning of the Site and its essential features | Strictly necessary |
| Security | Protect your data and prevent fraudulent activities | Strictly necessary |
| User preferences | Remember your choices (language, region, display settings) | Strictly necessary |
| Analysis and statistics | Understand how you use the Site to improve it | Analytics |
| Online booking | Facilitate appointment booking and remember your information | Functional |
Cookie retention period
The retention period of cookies varies according to their type and purpose:
| Cookie type | Retention period | Explanation |
|---|---|---|
| Session cookies | Duration of your visit | Automatically deleted when you close your browser |
| Security cookies | 24 hours | Real-time threat protection |
| Preference cookies | 12 months | Remembering your choices to improve your experience |
| Google Analytics | 13 months | Compliant with CNIL recommendations |
| Calendly | 12 months | Facilitate your future bookings |
Note: In accordance with the recommendations of the French Commission Nationale de l’Informatique et des Libertés (CNIL) and the Belgian Data Protection Authority (DPA), the maximum retention period for cookies is generally 13 months.
How to manage and refuse cookies?
You have several ways to control and manage cookies placed on your device.
1. Browser settings
Most web browsers accept cookies by default, but you can change their settings to refuse all cookies or be informed before a cookie is placed.
Guides by browser
Google Chrome: Manage cookies on Chrome
Mozilla Firefox: Manage cookies on Firefox
Safari (Mac): Manage cookies on Safari
Microsoft Edge: Manage cookies on Edge
Opera: Manage cookies on Opera
Warning
If you choose to disable all cookies, some features of the Site may no longer work properly. For example:
- You may not be able to book an appointment online
- Your language preferences will not be remembered
- Some pages may not display correctly
2. Cookie management tools
Several platforms allow you to manage your cookie preferences centrally:
- Your Online Choices: www.youronlinechoices.com (European platform)
- Network Advertising Initiative: www.networkadvertising.org
3. Disable Google Analytics
To specifically disable tracking by Google Analytics, you can install Google’s official add-on:
- Google Analytics Opt-out: Download the add-on
4. Private browsing
Most browsers offer a private browsing mode (also called “incognito mode”) that allows you to browse without saving cookies or history. However, this mode does not make you completely anonymous online.
Third-party cookies
Some cookies on our Site are placed by third-party services (Google Analytics, Calendly, etc.). Aeterna has no control over these cookies, which are governed by the respective privacy policies of these companies.
Third-party services used
| Service | Purpose | Privacy policy |
|---|---|---|
| Google Analytics | Traffic analysis and statistics | Google Policy |
| Calendly | Appointment booking system | Calendly Policy |
| OVH | Site hosting | OVH Policy |
Recommendation: We encourage you to consult the privacy policies of these services to understand how they process your personal data.
Update of this policy
Aeterna reserves the right to modify this cookie policy at any time to reflect technological, legal or practice changes.
Any substantial changes will be displayed on this page with a new update date. We recommend that you regularly consult this policy to stay informed about the cookies we use.
Notification of changes
In case of significant changes in our use of cookies (for example, addition of advertising cookies), we will inform you via a visible notification on the Site.
Your rights regarding personal data
Cookies may collect personal data within the meaning of GDPR. In accordance with the General Data Protection Regulation (GDPR), you have the following rights:
- Right of access: Obtain a copy of data collected via cookies
- Right to rectification: Correct your data if it is inaccurate
- Right to erasure: Request deletion of your data
- Right to object: Refuse processing of your data for analytical purposes
- Right to restriction: Limit the processing of your data
- Right to portability: Retrieve your data in a structured format
To exercise your rights, see our Legal Notice page or our Privacy Policy.
GDPR Contact
For any request regarding your personal data collected via cookies:
Email: privacy@aeterna-bxl.be
Mail: Aeterna – GDPR Service, Rue du Marché aux Herbes 49, 1000 Brussels, Belgium
Contact us
For any questions regarding this cookie policy or the use of cookies on our Site, you can contact us:
Contact Details
By email: contact@aeterna-bxl.be
By phone: +32 419 98 33 76
By mail:
Aeterna
Rue du Marché aux Herbes 49
1000 Brussels
Belgium
GDPR and personal data: For any specific request regarding your data collected via cookies, contact contact@aeterna-bxl.be
Resources and useful links
Data protection authorities
- Data Protection Authority (DPA) – Belgium: www.autoriteprotectiondonnees.be
- Commission Nationale de l’Informatique et des Libertés (CNIL) – France: www.cnil.fr
Related legal pages
Cookie management tools
- Your Online Choices: www.youronlinechoices.com
- Google Analytics Opt-out: Add-on